Brand protection agencies – are they part of the problem?

By Rishi Kulshresth

Counterfeiting shows no sign of abating in India and multinationals often resort to local brand protection agencies to act on their behalf. However, a significant number of such agencies are actually benefiting from the illicit trade at the same time as purporting to fight it

Counterfeiting is big business in India, feeding numerous tributaries of associated crimes, including drugs, prostitution and the illegal arms trade. There is a widespread assumption that catching a few counterfeiters and sending them to jail will solve the problem. Clumsy and half-hearted attempts at reform have led to India signing several international treaties and amending some laws. However, real progress will be made only when there is a concerted crackdown on local corruption.

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