The China licensing lowdown
China’s licensing landscape has evolved at breakneck speed in the past few years. Brand owners should keep on top of the latest developments to help them get the best deal they can and keep their trademark rights secure
There was a time not too long ago when the mere mention of China conjured up a host of negative connotations in the minds of trademark counsel. Widespread and unchecked infringement; counterfeits manufactured and sold left, right and centre; courts and law enforcement authorities that were not only ineffective at remedying these transgressions, but actually biased in favour of the local businesses profiting from this flagrant theft of IP rights.
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