The China licensing lowdown
China’s licensing landscape has evolved at breakneck speed in the past few years. Brand owners should keep on top of the latest developments to help them get the best deal they can and keep their trademark rights secure
There was a time not too long ago when the mere mention of China conjured up a host of negative connotations in the minds of trademark counsel. Widespread and unchecked infringement; counterfeits manufactured and sold left, right and centre; courts and law enforcement authorities that were not only ineffective at remedying these transgressions, but actually biased in favour of the local businesses profiting from this flagrant theft of IP rights.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.