Personal name and signature trademarks: Brazilian courts set the tone

By Paulo Parente Marques Mendes

Two of the most emblematic cases on the interplay between personality rights and trademark rights were decided in 2015

The Brazilian Federal Constitution protects IP rights as fundamental rights. This means that IP rights are principles of the republic and need to be protected not only by IP laws but by the judicial system as a whole.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.

Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74