Features

Moncler breaks new ground with Rmb3 million statutory damages award

By Eugene Low, Deanna Wong and Zhen Feng

A fashion company has secured a landmark victory along with significant damages from the Beijing IP Court. The win breaks new ground in China and shows that courts are not afraid to apply the new Trademark Law

Moncler – the Franco-Italian fashion company famous for its shiny, fluffy winter coats – has achieved a significant victory before the Beijing IP Court. Moncler is the first claimant to obtain the increased maximum amount of statutory damages of Rmb3 million (approximately $470,000) since the new Trademark Law came into force in May 2014 (the former maximum amount was Rmb500,000). This win can be seen as ground breaking in China, where damages for trademark infringement are generally perceived to be relatively low.

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Issue 71