How to establish an international corporate licensing programme
A well-functioning international licensing programme can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a programme takes hard work and ongoing care
Licensing programmes are an important commercial tool for corporate trademark owners, enabling them to derive significant rewards by allowing third parties to use their marks. In addition to generating new revenue streams, licensors benefit from:
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.