How to establish an international corporate licensing programme

By Oliver Herzfeld

A well-functioning international licensing programme can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a programme takes hard work and ongoing care

Licensing programmes are an important commercial tool for corporate trademark owners, enabling them to derive significant rewards by allowing third parties to use their marks. In addition to generating new revenue streams, licensors benefit from:

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