How exposed is your trademark portfolio in China?

By Spring Chang and Kenneth L Ng

A long-term enforcement strategy is a must for rights holders doing business in China. Without one, they can find themselves overspending or underspending, or overwhelmed by requests for instructions or simply the sheer magnitude of actions in China

Trademark portfolios are under attack in China. Many rights holders assume that the attacks are sporadic or, worse, wave off the threat as somebody else’s problem, but these attacks have become widespread, targeted and surprisingly systematic. So how do you know if your trademark portfolio is exposed?

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