Building a resilient brand integrity programme - World Trademark Review

Building a resilient brand integrity programme

By Richard P Gill

World trends are driving global brand protection and brand integrity needs, but purely legal remedies are often insufficient. Instead, an integrated approach that utilises the right balance of legal elements, coupled with modern brand protection technology, is key

The problem of counterfeit products is international and cuts across multiple industries, affecting a wide range of products including pharmaceuticals, spirits, electronics, consumer products, personal care products, fashion, beverages, machine parts and more. It has been estimated that between 4% and 7% of world trade is counterfeit. While there is no silver bullet solution, there are strategies and options in common use across various industries for dealing with counterfeiting or brand protection issues.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

The searchable online World Trademark Review database is a valuable research tool.

IP director
Maus Frères/Lacoste


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74