Trademark patterns of the top R&D-driven innovators
The trademark patterns of R&D-driven innovators confirm the role of trademarks as a key intangible asset in the corporate strategies of innovative firms
Leading innovation extends well beyond a commitment to R&D. A recent report published by the European Commission’s Joint Research Centre (JRC) and the Organisation for Economic Cooperation and Development (OECD) demonstrates that the top R&D-driven innovators around the world tend to complement their investments in R&D with key IP rights and other intangibles, in order to protect, signal and value their innovation investments (see H Dernis, M Dosso, F Hervás, V Millot, M Squicciarini and A Vezzani (2015), World Corporate Top R&D Investors: Innovation and IP Bundles, a JRC and OECD common report. Luxembourg: Publications Office of the European Union at http://iri.jrc.ec.europa.eu/other-reports.html). This article draws on the report to give a brief overview of trademark application patterns among R&D-driven innovator companies.
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