To sub-license or not to sub-license – a not-so simple question
While sub-licensing can generate additional revenue, increase name recognition and streamline manufacturing processes, a licensor should use the licence agreement to help carefully structure the rights and obligations of the parties to any future sub-licence agreements
Whether it aims to generate additional revenue, increase name recognition or make use of an otherwise unused IP asset, trademark licensing is a common practice for many companies, with significant financial implications. License! Global has estimated that worldwide retail sales of licensed merchandise by the top 150 global licensors amounted to $259.9 billion in 2014.
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