The world’s most valuable brands in 2016
While some sceptics still question the point of brand valuations – given that different valuers arrive at significantly different amounts – understanding the methodologies used demonstrates that brand value is a crucial indicator of overall corporate value, now more than ever
Controversy has been growing over the validity of brand valuations in general and brand valuation league tables in particular. This came to a head in Autumn 2015 when Professor Mark Ritson, a marketing professor at the Melbourne Business School, wrote one of his signature pieces in Marketing Week claiming that brand valuations are all “bullshit”.
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.