The evolution of IP practice from an in-house perspective

By Deborah Greaves

In-house legal teams of all sizes seek external providers which offer value, flexibility, competence and reliability. Service providers must offer individual, customised programmes not only to be responsive, but also to provide an unsurpassed level of personalised service

Few practitioners would disagree that the practice of IP law is evolving, much as the law itself constantly evolves. Through this evolution and the changes in the practice of law in general, in-house practitioners have more resources available from which to choose when managing their law departments. This article explores the evolution of IP law practice from an in-house perspective, the forces that drive decision making and what in-house counsel look for in their outside service providers.

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Issue 72