Misunderstandings, mistakes, mistrust: trademark (mis)reporting in the media

By Tim Lince

Skewed coverage of trademarks in the mainstream media is translating into public confusion at best and heightened hostility towards intellectual property at worst. We investigate the extent of the problem and consider what stakeholders can do to redress the balance

“If any musician can get away with trademarking her lyrics, it’s Taylor Swift.” So declared Forbes magazine in an article last year about trademarks that the pop phenomenon had filed for certain phrases from her smash hit album 1989, including ‘This Sick Beat’ and ‘Party Like It’s 1989’. According to a report in UK newspaper the Daily Mail, the move meant that “no-one would be able to use the phrases without her approval”.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

The searchable online World Trademark Review database is a valuable research tool.

IP director
Maus Frères/Lacoste


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71