Trademark docketing in a brave new world
A growing number of organisations have begun developing innovative approaches – particularly with regard to trademark docketing. By taking an open-minded and holistic approach, trademark practices can improve how data is received, managed and used
The management of electronic trademark information has become a critical competency for trademark practices of all sizes. As trademark portfolios and operations become more global and complex, the volume, types and sources of data can overwhelm trademark departments, which are often ill equipped to deal with the resultant challenges. As a result, many trademark leaders find that data is one of their biggest obstacles. In a recent benchmarking poll, we found that 87% of trademark organisations see their data as a significant challenge to their day-to-day operations. These data challenges manifest themselves in a number of interrelated ways, implicating nearly every aspect, from staffing to systems.
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