Why selective distribution makes sense for luxury and premium businesses

By Annabelle Gauberti

While selective distribution can be an excellent option for luxury brand owners, allowing them to control how their products are sold within a certain territory, there are potential clashes with competition law, particularly within the European Union

‘Selective distribution’ allows the owner of a brand that wishes to distribute its products in a particular jurisdiction to set out certain criteria allowing it to choose which distributors will have the right to resell its products and how.

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Issue 72