What the phish is going on?
Phishing is a fact of life in the online world and a growing concern for brand owners, given that many phishers impersonate well-known brands and trademarks in order to gain the trust of their targets
Phishing no longer involves poorly spelled spam emails sent to massive lists in the hope of capturing a small percentage of click-throughs and banking credential submissions – it has evolved into highly advanced, targeted messages which use social engineering techniques to psychologically manipulate the typical consumer. What was primarily a financial services industry problem has become a much broader challenge across various industries. Our data shows that attacks on non-financial services companies have quadrupled since the beginning of 2014 (see Figure 1). Brands need to maintain constant vigilance to prevent damage to their reputations, while individuals and organisations must employ a range of proactive, robust steps to combat phishing. Monitoring and responding to phish attacks is a key part of both protecting brands from reputational damage and shielding customers from financial losses.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.