What the phish is going on?

By Akino Chikada and Stefanie Ellis

Phishing is a fact of life in the online world and a growing concern for brand owners, given that many phishers impersonate well-known brands and trademarks in order to gain the trust of their targets

Phishing no longer involves poorly spelled spam emails sent to massive lists in the hope of capturing a small percentage of click-throughs and banking credential submissions – it has evolved into highly advanced, targeted messages which use social engineering techniques to psychologically manipulate the typical consumer. What was primarily a financial services industry problem has become a much broader challenge across various industries. Our data shows that attacks on non-financial services companies have quadrupled since the beginning of 2014 (see Figure 1). Brands need to maintain constant vigilance to prevent damage to their reputations, while individuals and organisations must employ a range of proactive, robust steps to combat phishing. Monitoring and responding to phish attacks is a key part of both protecting brands from reputational damage and shielding customers from financial losses.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71