US government remains hard to read over trademarks

By Relani Belous

Some recent high-profile cases highlight that the final say on whether a trademark will be granted or refused still rests with the government. However, it is not always possible to predict which way things will go

We live in a low-fat, gluten-free, politically correct, vegan option, millennial influential and potentially sustainable food source world. In a country full of freedoms and open-air capitalism, some of us may feel that we have become too tolerant. On the flipside, many incidents suggest that the government still has the unilateral final say. When it comes to intellectual property, specifically trademarks, sometimes tolerance is not so forthcoming. One recent case before the US Patent and Trademark Office (USPTO) illustrates the power that the government still holds when it comes to granting or refusing trademarks.

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Issue 71