Best practice in trademark management

On October 29 2015 World Trademark Review hosted a conference on Managing the Trademark Asset Lifecycle in New York. The corporate profile of trademarks, brand valuations and potential new revenue streams for law firms were just a few of the issues discussed

A diverse mix of delegates – including corporate trademark counsel, private practitioners, brand consultants, financial market specialists and valuation specialists – gathered in New York on October 29 2015 for the Managing the Trademark Asset Lifecycle conference. The day proved an illuminating one; key takeaways from the various sessions are highlighted below.

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