Acquiring or selling trademarks: the not-so-simple truth

By Laura West

Proper due diligence on the part of both seller and purchaser is crucial when it comes to any acquisition. While sometimes costly, good housekeeping is essential for effective brand management and enforcement

For brand-focused businesses, the possibility of purchasing another’s brand or business will likely present itself at least once during the lifetime of the organisation. Many entities actively pursue brand acquisitions as a growth strategy, while others wait years for that single deal which complements the current business and provides the right opportunity for growth or diversification. In both instances, it is vital to ensure that the purchaser and the seller each get what they need from the transaction and that the requisite due diligence is conducted, so as to avoid costly mistakes.

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Issue 74