Acquiring or selling trademarks: the not-so-simple truth
Proper due diligence on the part of both seller and purchaser is crucial when it comes to any acquisition. While sometimes costly, good housekeeping is essential for effective brand management and enforcement
For brand-focused businesses, the possibility of purchasing another’s brand or business will likely present itself at least once during the lifetime of the organisation. Many entities actively pursue brand acquisitions as a growth strategy, while others wait years for that single deal which complements the current business and provides the right opportunity for growth or diversification. In both instances, it is vital to ensure that the purchaser and the seller each get what they need from the transaction and that the requisite due diligence is conducted, so as to avoid costly mistakes.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.