Columns

When pharmaceutical branding meets IP and health law

By Antonio Donatlan

A distinctive trademark can be key to a product’s success. Yet while distinctiveness and trademarks are concepts that should not be separated, unfortunately this still happens all too frequently

Product managers, marketing departments and those responsible for naming products or services face a variety of challenges when it comes to choosing a product name. However, rather than labelling these as limitations, it might be more helpful to see them as healthy challenges which force individuals to dig deep and which ultimately result in the kind of creative, innovative names which can form the basis of a successful brand.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

I look forward to reading the World Trademark Review e-mail updates every day. WTR provides a concise summary of noteworthy disputes and legislative issues around the world, as well as helpful country-specific overviews on trademark laws and practices.

Ruby A. Zefo
Director, Trademarks & Brands Legal
Intel Corporation

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71