When pharmaceutical branding meets IP and health law

By Antonio Donatlan

A distinctive trademark can be key to a product’s success. Yet while distinctiveness and trademarks are concepts that should not be separated, unfortunately this still happens all too frequently

Product managers, marketing departments and those responsible for naming products or services face a variety of challenges when it comes to choosing a product name. However, rather than labelling these as limitations, it might be more helpful to see them as healthy challenges which force individuals to dig deep and which ultimately result in the kind of creative, innovative names which can form the basis of a successful brand.

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Issue 72