Columns

Trademarking hashtags and emojis

By Joel Karni Schmidt and Ryan Ghiselli

Hashtags and emojis – both popular ways to express ideas and emotions – are everywhere. Unsurprisingly, businesses are looking to get in on the act by using and registering them as trademarks, but they do not always find the process to be straightforward or risk free

Hashtags and emojis are everywhere, from Twitter and Facebook to Instagram and Pinterest. They are used in Super Bowl advertisements, internet contests, advertising campaigns and even to order a pizza. Therefore, it is unsurprising that some individuals and companies want to register or protect their hashtags and emojis.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

“An excellent service – I look forward to the email every day”

Dave Wright
Investigations Manager
Marksmen

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71