ECJ rules on Kit Kat shape mark case

The European Court of Justice (ECJ) has issued its decision in Nestlé v Cadbury (Case C-215/14), which concerned Nestlé’s attempt to protect the ‘four-finger’ shape of its Kit Kat bar as a trademark in the United Kingdom. The decision has divided opinion as to its potential implications for Nestlé. In 2010 Nestlé applied to register the...

Issue 69

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Issue 69