The price of fame and well-known marks

By Lorraine Anne Tay and Oh Pin-Ping

The need to establish confusion in order for a mark to enjoy protection can mean that sometimes fame is more of a curse than a blessing

While many businesses devote a great deal of time and money to making their brands better known, there is a flipside to fame. Well-known brands are often the target of opportunistic copying and parodies, both online and offline. While there is increasing recognition that well-known marks are worthy of special protection, the question remains: how much? The issue is also subject to policy considerations, as legislative and judicial bodies seek to balance heavy investment in intellectual property against the need to maintain a healthy level of competition.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

The searchable online World Trademark Review database is a valuable research tool.


IP director
Maus Frères/Lacoste

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72