Monetising your brand

By Weston Anson, Joshua Cawthorn and Paul Shurov

Valuing intellectual property is an important step for all companies and should be done with an eye on IP strategy. After IP assets are valued, it is often possible to use the information to create additional revenue streams or safeguard against the ramifications of potential legal battles

When valuing IP assets, it is essential to consider the unique characteristics of the subject asset and the context of the valuation assignment. Typically, valuations are needed for one of the following reasons:

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Issue 72