Jumping through hoops – qualifying for well-known status in Brazil

By Patrícia Lusoli and Rosane Tavares

While famous marks can benefit from extra protection in Brazil, they must first qualify for well-known status before the Patent and Trademark Office – a murky and sometimes controversial process

Well-known trademarks in Brazil benefit from special protection under Article 125 of the Industrial Property Law, which replaced the legal term ‘notorious trademarks’ with that of ‘well-known trademarks’ (although the concepts remained the same).

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74
;