Jumping through hoops – qualifying for well-known status in Brazil

By Patrícia Lusoli and Rosane Tavares

While famous marks can benefit from extra protection in Brazil, they must first qualify for well-known status before the Patent and Trademark Office – a murky and sometimes controversial process

Well-known trademarks in Brazil benefit from special protection under Article 125 of the Industrial Property Law, which replaced the legal term ‘notorious trademarks’ with that of ‘well-known trademarks’ (although the concepts remained the same).

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Issue 72