Inside Track: American Red Cross

By Tim Lince

The iconic scarlet emblem of the Red Cross has enjoyed protection under the Geneva Conventions for over 150 years. Allison Leader, IP counsel for the American Red Cross, explains how this dovetails with more mainstream instruments and outlines the challenges of protecting IP rights in times of crisis

When Hurricane Sandy struck the eastern seaboard of the United States in October 2012, it destroyed thousands of homes and left millions without power. Blanket media coverage in the following days and weeks captured the aftermath of the devastation and the subsequent aid effort. The American Red Cross was a ubiquitous presence in this rolling footage, as more than 17,000 trained workers embedded themselves in affected communities to help the victims weather the crisis.

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