Dealing with counterfeits at trade fairs
While trade fairs are a valuable way for rights holders to secure international distribution of their goods, they are also common sites for counterfeiting. Brand owners need to act swiftly to take action against infringement as soon as they suspect it
According to a recent statement released by the Association of the German Trade Fair Industry (www.auma.de/en), Germany is the world’s number one venue for international trade fairs, hosting approximately two-thirds of the world’s leading trade fairs for various industries. Around 150 international trade fairs and exhibitions are held every year in Germany, attended by 180,000 exhibitors and approximately 10 million visitors. The most important feature of German trade fairs is their international appeal. More than half of the exhibitors are from abroad and one-third are from countries outside Europe. In total, trade fair organisers in Germany register a combined turnover of over €3 billion per year. While these figures clearly show the crucial importance of trade fairs to the German export industry, they also illustrate why trade fairs are such tempting targets for counterfeiters.
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property. Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.
Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.