Dealing with counterfeits at trade fairs

By Sascha Abrar

While trade fairs are a valuable way for rights holders to secure international distribution of their goods, they are also common sites for counterfeiting. Brand owners need to act swiftly to take action against infringement as soon as they suspect it

According to a recent statement released by the Association of the German Trade Fair Industry (www.auma.de/en), Germany is the world’s number one venue for international trade fairs, hosting approximately two-thirds of the world’s leading trade fairs for various industries. Around 150 international trade fairs and exhibitions are held every year in Germany, attended by 180,000 exhibitors and approximately 10 million visitors. The most important feature of German trade fairs is their international appeal. More than half of the exhibitors are from abroad and one-third are from countries outside Europe. In total, trade fair organisers in Germany register a combined turnover of over €3 billion per year. While these figures clearly show the crucial importance of trade fairs to the German export industry, they also illustrate why trade fairs are such tempting targets for counterfeiters.

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Issue 72