Change of address

By Jacob Schindler

By some measure, East Asia appears ahead of the curve when it comes to awareness and adoption of new web domains; but a slow start for certain IDNs may cause some brands to worry about their investments in the space

It is now two years since the Internet Corporation for Assigned Names and Numbers (ICANN) delegated the first new generic top-level domains (gTLDs). Symbolically, those first four strings were all internationalised domain names (IDNs): two in Cyrillic script, one in Arabic and one in simplified Chinese characters. For the Asia-Pacific region – home to nearly half the...

Issue 69

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Issue 69