Features

Will the end of the embargo lead to clarity for US and Cuban brands?

By David K Friedland

If the US-Cuba trade embargo is lifted, one of the important legal issues to resolve will concern trademarks – notably, how existing brands in each country will be protected and enforced in the other

On July 20 2015 the United States reopened its embassy in Havana, Cuba, the latest step in a two-year effort between the two nations to thaw their relationship. The opening of the US embassy marks the latest in a series of historical changes after months of diplomatic negotiations regarding various matters, including the potential end of the US trade embargo with Cuba. When and whether the trade embargo is lifted, one of the important legal issues to follow will concern trademarks – notably, how existing brands in each country will be protected and enforced in the other.

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Issue 71