Will the end of the embargo lead to clarity for US and Cuban brands?

By David K Friedland

If the US-Cuba trade embargo is lifted, one of the important legal issues to resolve will concern trademarks – notably, how existing brands in each country will be protected and enforced in the other

On July 20 2015 the United States reopened its embassy in Havana, Cuba, the latest step in a two-year effort between the two nations to thaw their relationship. The opening of the US embassy marks the latest in a series of historical changes after months of diplomatic negotiations regarding various matters, including the potential end of the US trade embargo with Cuba. When and whether the trade embargo is lifted, one of the important legal issues to follow will concern trademarks – notably, how existing brands in each country will be protected and enforced in the other.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72