New rules for importers and what they mean for rights holders

By Victor Ramirez and Sergio Rangel

Trademark enforcement at the borders looks set to become a hot topic for all importers of goods to the Mexican market, as well as for rights holders seeking to enforce their trademarks

While international trade is a key engine of economic prosperity, issues of border safety and enforcement are of increasing strategic importance, given the high priority that most countries place on national security.

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Issue 72