China: the search for results
Online marketing is a booming business in China. World Trademark Review looks at how best to protect and promote your brand in the cut-and-thrust world of pay-per-click advertising
Not so long ago, CCTV – China’s flagship state-run television network – was the most important advertising channel in the country, with its annual ‘golden resources’ auction breaking new records year after year. But when the network decided not to disclose the results of its auction for 2014 ad space, analysts saw this as an acknowledgement that it had finally surrendered its top position to Baidu, China’s largest search engine.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.