‘.brand’ new gTLDs – lessons learned and looking ahead to a second round

By Brian J Winterfeldt and Griffin M Barnett

As the dust begins to settle on the first round of applications for new generic top-level domains (gTLDs), applicants are taking a long, hard look at what lessons can be learned – especially with regard to ‘.brand’ gTLDs and likely challenges in the second round

The Internet Corporation for Assigned Names and Numbers (ICANN) is a not-for-profit public benefit corporation created in 1998 to assume responsibility for Internet Protocol addresses and the domain name system (DNS). Among other DNS-related matters, ICANN is responsible for introducing new top-level domains (TLDs) into the DNS and overseeing their management.

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