‘.brand’ new gTLDs – lessons learned and looking ahead to a second round

By Brian J Winterfeldt and Griffin M Barnett

As the dust begins to settle on the first round of applications for new generic top-level domains (gTLDs), applicants are taking a long, hard look at what lessons can be learned – especially with regard to ‘.brand’ gTLDs and likely challenges in the second round

The Internet Corporation for Assigned Names and Numbers (ICANN) is a not-for-profit public benefit corporation created in 1998 to assume responsibility for Internet Protocol addresses and the domain name system (DNS). Among other DNS-related matters, ICANN is responsible for introducing new top-level domains (TLDs) into the DNS and overseeing their management.

This article is part of World Trademark Review's premium intelligence and is only available to subscribers.

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"

Maria de Lourdes Lopes Dias
Senior Partner
Lopes Dias & Associados


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71