Vehicles & Transport Team of the Year: BMW

The lightning pace of the auto industry provides plenty of challenges for the guardians of the BMW brand. Based in Munich, a small team of lawyers – supported by paralegals – looks after three of the industry’s most popular makes: BMW, Mini and Rolls-Royce. All told, the portfolio comprises tens of thousands of trademarks, designs and domain names around the world. The past year has seen the group expand its focus on markets beyond Europe and North America, as well as assisting with the launch of a new BMW sub-brand – BMW i – for electric cars and mobility services.

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Issue 74