Features

The view from the counterfeiting front line

By Nick Bartman

Many brand owners regard counterfeiting as an irritant and one that is largely confined to fakes being sold in emerging economies. However, this eyewitness report gives some sense of the scale of the challenge facing brand owners around the world

Studies show that counterfeits now account for approximately 5% of all branded products in the market across a broad range of industries. Yet while many rights holders agonise over the threat of low-cost fakes of their branded products in emerging economies, it is exact imitations in mature economies that are the real threat.

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Issue 71