The right investigative approach
In Southeast Asia’s complex enforcement environment, several different models for trademark and counterfeiting investigations have evolved. For brand owners, choosing one is the first step in a challenging process
In today’s globalised world, few brand owners remain oblivious to the potential – and the pitfalls – presented by Southeast Asia. The Association of South East Asian Nations (ASEAN) region is home to some 625 million people; and if ongoing efforts towards economic integration are realised, the bloc will have a combined GDP that trails only the world’s six largest economies. But the region also presents some of the most vexing counterfeiting challenges facing international companies – whether or not they have a large Asia presence. And as manufacturing is increasingly relocated due to mounting labour costs in China, the importance of addressing this problem will only grow.
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