The right investigative approach

By Jacob Schindler

In Southeast Asia’s complex enforcement environment, several different models for trademark and counterfeiting investigations have evolved. For brand owners, choosing one is the first step in a challenging process

In today’s globalised world, few brand owners remain oblivious to the potential – and the pitfalls – presented by Southeast Asia. The Association of South East Asian Nations (ASEAN) region is home to some 625 million people; and if ongoing efforts towards economic integration are realised, the bloc will have a combined GDP that trails only the world’s six largest economies. But the region also presents some of the most vexing counterfeiting challenges facing international companies – whether or not they have a large Asia presence. And as manufacturing is increasingly relocated due to mounting labour costs in China, the importance of addressing this problem will only grow.

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