The right investigative approach
In Southeast Asia’s complex enforcement environment, several different models for trademark and counterfeiting investigations have evolved. For brand owners, choosing one is the first step in a challenging process
In today’s globalised world, few brand owners remain oblivious to the potential – and the pitfalls – presented by Southeast Asia. The Association of South East Asian Nations (ASEAN) region is home to some 625 million people; and if ongoing efforts towards economic integration are realised, the bloc will have a combined GDP that trails only the world’s six largest economies. But the region also presents some of the most vexing counterfeiting challenges facing international companies – whether or not they have a large Asia presence. And as manufacturing is increasingly relocated due to mounting labour costs in China, the importance of addressing this problem will only grow.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.