Technology & Consumer Electronics Team of the Year: Western Digital

While the WTR Industry Awards recognise achievements over the past 12 months, at Western Digital the focus is already on the future, as Cynthia Lock Tregillis, senior director, brand enforcement and trademark law, explains: “A successful registration/prosecution strategy has to be aligned with the business – not only the current one, but also the developing business. Because most of the world is based on a first-to-file system, trademark departments must be proactive and work closely with stakeholders to identify and protect future brand developments. With a small team, it’s also important to work with other attorneys within the department to identify developments in the business that may require trademark support.”

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Issue 71