Latin America Team of the Year: National Federation of Coffee Growers of Colombia

As a non-profit business association that promotes the production and export of Colombian coffee, the National Federation of Coffee Growers of Colombia has stewardship of a portfolio representing more than 563 local producers – many of them small, family-owned farms. As well as defending the interests of those coffee growers both domestically and internationally, the association develops advertising campaigns to promote Colombian coffee, with a focus on Juan Valdez – an internationally recognised brand that belongs to its coffee producers.

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Issue 72