Features

Internet & Telecommunications Team of the Year: Google

It’s been a busy year for the Google trademark team, as legal director Terri Chen reflects: “We have devoted a lot of time to ensuring that our portfolio adequately reflects our constantly changing business and increasing number of products/services. Enforcement is always a challenge, requiring many resources. As a top internet brand, we of course see a high volume of infringements of our core marks, including GOOGLE, YOUTUBE, CHROME and ANDROID, which range from routine cybersquatting to sophisticated scams to oppositions to counterfeit products around the world. In addition, as courts have confirmed the legality of keyword advertising – especially in the United States and European Union – and our other products have grown, such as Google Play and YouTube, we’ve devoted more resources to ensuring that our removal policies and complaint processes on those platforms make sense.”

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Issue 71