Food, Beverages & Tobacco Team of the Year: PepsiCo

Charged with protecting a portfolio that spans more than 20 countries, encompasses approximately 55,000 trademarks and boasts heavyweight brands (including Pepsi, Mountain Dew, Lay’s, Gatorade, Tropicana, 7 Up, Doritos, Quaker Foods, Cheetos, Aquafina and Walkers) with a combined value of $22 billion, PepsiCo’s trademark team has a lot riding on its shoulders. For chief counsel of global trademarks Joe Ferretti, their ability to deliver is down to superior communication skills, demonstrated excellence and a real passion for their brands.

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Issue 72