UK Supreme Court rules on threshold for establishing goodwill
The UK Supreme Court has confirmed that the tort of passing off depends on having customers in the UK territory. However, it leaves uncertainty around the ability of some online businesses to protect their brand in the United Kingdom
In Starbucks (HK) Limited v British Sky Broadcasting Group PLC the UK Supreme Court has ruled on the question of whether a brand that has its main business overseas but a reputation in the United Kingdom can establish an action for passing off.
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property. Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.
Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.