WTR Industry Awards 2015

By Trevor Little

The WTR Industry Awards 2015 – to be presented at an exclusive ceremony at the San Diego Natural History Museum, timed to coincide with the 137th International Trademark Association annual meeting – honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist

Sony Corporation experienced something of an annus horribilis in 2014, and in September announced it was increasing its forecast annual loss to an eye-watering $2.14 billion. Despite the adverse conditions, however, its trademark function “is doing a great job maximising the value received from outside counsel while still obtaining great results”. Financial considerations of a different kind prompted many of Alibaba’s nominations: the department assisted the company in preparing for its record-breaking listing on the New York Stock Exchange, both ensuring that the company’s own IP house was in order and striving to tackle counterfeiting on its platforms. At BDO Unibank, support for the company’s wider business performance was also in evidence, as the team ramped up protection for a growing portfolio in collaboration with other stakeholders. The GlaxoSmithKline trademark function earned plaudits for its joined-up approach to anti-counterfeiting, with the successful introduction of unique serial numbers to the packaging of all products on the Essential Drug List – which facilitate electronic monitoring to ensure patient safety – to be rolled across additional products. Meanwhile, Hitachi’s trademark experts impressed for their close partnerships with external counsel, which enable them “to achieve the broadest protection of its assets at a reasonable cost-benefit ratio”

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Issue 74