WTR Industry Awards 2015
The WTR Industry Awards 2015 – to be presented at an exclusive ceremony at the San Diego Natural History Museum, timed to coincide with the 137th International Trademark Association annual meeting – honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist
Sony Corporation experienced something of an annus horribilis in 2014, and in September announced it was increasing its forecast annual loss to an eye-watering $2.14 billion. Despite the adverse conditions, however, its trademark function “is doing a great job maximising the value received from outside counsel while still obtaining great results”. Financial considerations of a different kind prompted many of Alibaba’s nominations: the department assisted the company in preparing for its record-breaking listing on the New York Stock Exchange, both ensuring that the company’s own IP house was in order and striving to tackle counterfeiting on its platforms. At BDO Unibank, support for the company’s wider business performance was also in evidence, as the team ramped up protection for a growing portfolio in collaboration with other stakeholders. The GlaxoSmithKline trademark function earned plaudits for its joined-up approach to anti-counterfeiting, with the successful introduction of unique serial numbers to the packaging of all products on the Essential Drug List – which facilitate electronic monitoring to ensure patient safety – to be rolled across additional products. Meanwhile, Hitachi’s trademark experts impressed for their close partnerships with external counsel, which enable them “to achieve the broadest protection of its assets at a reasonable cost-benefit ratio”
This article is part of World Trademark Review's premium intelligence and is only available to subscribers.
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property. Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.
Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.