Features

WTR 1000 – turning from the silver to gold tier

By Nicholas Richardson

The WTR 1000, released in January 2015, comprehensively identifies the world’s leading trademark firms and practitioners. Here we profile those firms which have risen from the silver to gold tier

A strong brand is essential to success in today’s increasingly globalised market. Trademarks are key tools through which businesses can protect the goodwill and reputation inherent in their brands, and build and maintain demand for their products and services. External advisers play a crucial role in developing and implementing brand strategies for both local and international markets, and in protecting these vital assets in the face of infringement. It is thus imperative to choose the best legal counsel available.

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Issue 71