The ECJ takes a multi-dimensional view of trademarks

By Peter Brownlow

2014 could be termed ‘the year of the three-dimensional mark’ in Europe, with the European Court of Justice issuing a high proportion of decisions related to such marks

In 2014 almost one-quarter of the European Court of Justice’s (ECJ) trademark decisions related to three-dimensional (3D) marks. Half of these decisions were cancellation actions brought against registrations of 3D marks. This article considers a number of these cases and reviews their implications for rights holders wishing to register 3D marks.

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Issue 72