Combating pre-emption in China
Trademark pre-emption in China has been a concern for many, but developments in 2014 suggest that rights holders have good reason to be optimistic
The last year was an important one for trademark registration and protection in China, with the long-awaited amended Trademark Law coming into force on May 1 2014. This article examines some cases that are likely to have an impact on future examinations, as well as on brand owners’ attempts to combat trademark pre-emption.
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