A new round in the conflict between private and public rights

By Marcelo Garcia Sellart and Juan Berton-Moreno

The question of what happens when a trademark is used in the name of a blog or site as a part of the opinion delivered through the content has been addressed by the Federal Court of Appeal on Civil and Commercial Matters

In recent years the Argentine courts have dealt with conflicts involving the use of trademarks in the digital environment. One of the most sensitive issues has been the tension between trademark owners’ rights and the use of their trademarks in digital media content (ie, websites, blogs and social media posts).

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Issue 72