Perspectives

Trademark-related quotes, opinions and observations from around the globe

Counterfeiting for many years has been policed, in the majority of ways, through trademark law, where somebody has put a brand on the product that is identical or similar to your brand. But what happens when you don’t have that happening and they are just taking the configuration of your product and selling lookalikes, based on something they built in their home?... I don’t want to say that it’s a completely negative situation, but with every new technology, there are issues that blindside us and there are always nefarious parties that want to use these technologies in a way that’s not necessarily positive.

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Maus Frères/Lacoste

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Issue 72