Protecting your celebrity when image rights are insufficient

By Matt Sammon

Taylor Swift, Katy Perry and Rihanna are leading the charge in finding innovative ways to use intellectual property, and trademark rights in particular, to compensate for the lack of an image right within the United Kingdom and Europe

Taylor Swift’s recent steps to bolster trademark protection in the United States around the release of her most recent album, 1989, raised eyebrows around the world, bringing the issue of personality rights and trademark protection for musicians to the top of the news agenda once again.

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Issue 71