Technology imitates nature – the brave new world of 3D printers
Three-dimensional printing represents a paradigm shift in the traditional manufacturing model. While it offers exciting new opportunities – especially in the field of medicine – it also threatens nearly every aspect of IP protection, including trademarks
The parallel universe of avatars is fascinating, primarily because of the flexibility granted to its inhabitants to alter their virtual surroundings. Despite the numerous options for customisation available in the real world, fulfilling every need is practically challenging. However, technology may be introducing elements of this fantasy into the real world. Things that might have sounded impossible a few years ago are now achievable in a matter of clicks. The advancement of technology has made it possible to use a single device as a camera, personal digital assistant and telecommunications device. The world of innovation has produced another revolutionary device in the 3D printer – which can cater to consumer needs, alter traditional manufacturing methods, revolutionise the role of consumers, blur the line between fantasy and reality and alter the underlying legal landscape.
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