Playing the fame card in the Middle East and Africa
Protection for famous marks in the Middle East and Africa depends to an extent on national laws, but a growing body of case law in this area provides much-needed guidance for rights holders
The most valuable and famous trademarks span both the globe and a wide range of industries. The cream of the crop include GOOGLE, MICROSOFT, COLGATE, NESTLÉ, MCDONALD’S, WALMART, IBM, VODAFONE, GE, APPLE, PEPSI and AT&T. These marks are extremely valuable assets that companies will go to great lengths to protect.
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