Playing the fame card in the Middle East and Africa

By Zeina Salameh

Protection for famous marks in the Middle East and Africa depends to an extent on national laws, but a growing body of case law in this area provides much-needed guidance for rights holders

The most valuable and famous trademarks span both the globe and a wide range of industries. The cream of the crop include GOOGLE, MICROSOFT, COLGATE, NESTLÉ, MCDONALD’S, WALMART, IBM, VODAFONE, GE, APPLE, PEPSI and AT&T. These marks are extremely valuable assets that companies will go to great lengths to protect.

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Issue 71