Inside track: Alibaba

By Jacob Schindler

No Chinese company attracted greater international attention last year than Alibaba Group, thanks to its record-smashing listing on the NYSE. World Trademark Review sat down with Karen Law in Hong Kong to discuss the brands, the float and the ongoing fight against fakes

Many people know that Alibaba Group was founded in Jack Ma’s Hangzhou apartment 16 years ago; far fewer know the origin of the brand. Ma says that he was sitting in a coffee shop in San Francisco when the name ‘Alibaba’ struck him as the perfect moniker for a business. He ran into the street asking passers-by whether they recognised it and quickly realised that he had stumbled onto something special. Not only was ‘Alibaba’ familiar to people of all backgrounds, but the first thing it brought to mind was a phrase that summed up the very effect that Ma was hoping to have on the Chinese internet space: “Open Sesame.”

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property.  Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.

Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72