Breaking down the barriers
While take-up of the Madrid Protocol across Latin America appears inevitable, progress has currently stalled. World Trademark Review investigates what WIPO can do to make a breakthrough
A lot can change in five years. There was palpable optimism in Latin America back in 2010, when World Trademark Review sounded out sentiment on the Madrid Protocol across the region. The response was overwhelmingly positive, with many countries appearing to be taking steps towards accession. But today, it is evident that the predictions of wholesale take-up turned out to be wide of the mark.
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